We often hear of digital transformation when companies and organisations make transitions to adapt to the digital age. And mostly, what we see is the transformation of paper into digital processes and data.
With the digital age, you are surely looking into digital transformation for your business. Regardless of the size and length of its existence in the market. But digital transformation is more than just the transformation of paper to digital.
Like most business ventures, digital transformation also requires certain elements that you need to consider. From the people to the processes, all of which will be necessary.
While digital transformation gears towards the ease of navigating the online market, the people within your company are one of your considerations. Whether they are onboard affects how well and effectively the transformation you plan to make can be.
With a better understanding of the importance of data and analytics in digital transformation, there are even more chances for change management.
Intent And Priorities
There are roadmaps available for almost any digital transformation project. However, you still need pain points and actual demands of the individual organisation.
There is never a one-size-fits-all solution for everything. There’s also the changing ecosystem that you need to take care of. As such, digital transformation needs to be guided by intent, goals, and priorities.
Digital transformation is also not a big project but a series of small ones. Deciding which ones should be undertaken and which to prioritise is important.
There are many gaps in the present digitisation process. After all, digitalisation is not only turning paper into electronic information and then processes. It’s more complicated than that.
In a digital transformation setting, you need digitisation to optimise, but digitisation does not imply digital transformation automatically. You need to understand the importance of the combination of strategic and prioritised interconnection. You need to take specific steps to achieve goals through digitisation and combining data.
Silos, Responsibility And Skills
While digital transformation suggests that it shall be the burden of one team to make it a reality, in truth, it is an undertaking that requires all members of your company, working across borders, to achieve.
Digital transformation, like any other business or undertaking, necessitates the ability to collaborate across departments. You need to communicate with your team and work together. There may be no perfect solution, but context matters.
For example, IT should learn from marketing, and marketing should learn from IT. Customer service from sales, contact centre from sales, and so on. This is how you build a smart and efficient digital culture.
The Key Takeaway
Digital transformation requires time and investment before your company can fully realise it. And while there are considerations that you cannot do away with, it is still an opportunity that you need to have in a new age. Digital transformation may be hard and take a while to get used to but with proper planning and consideration, it will benefit your business.