The short and easy answer is no. Startups have never been and never will be about tech. In its essence, a startup is about a young company or a new business in search of a unique business model, product or service and bring it to the market. They’re in the early stages of seeking support for their product, platform or service that they believe would disrupt the current market place in some way.

It’s funny how the small things in life can ripple through to our everyday lives. You might think that that should not be the case because it’s always the big things that consume a lot of time and energy. Case in point: the blockage of the Suez Canal by the giant container ship Ever Given. It’s estimated to have cost the global economy $13 billion.

Adjusting to the modern era is tedious because it requires meticulous research and preparation. It also doesn’t come cheap since business technology transformation may cost millions of dollars. However, the price for failure to keep up with the competition is even higher. You may lose your customers, revenue, and even the market share you used to have.

Customer service is a key factor in maintaining customers and enticing potential ones. Even if your products and services aren’t as good as your competitors, just good customer service alone will be enough to make consumers sway to your side. As such, customer service is an indispensable part of any business.